FM2406 - Theme / Branding / Graphics - meeting synopsis

kurt's picture

Date: 05-19-06
Attendees: kenny, dawn, daniel, dfunkman, adrian, staci, chad, kurt, roger, donald, dva, ___?

Theme / Branding / Graphics Meeting

Meeting agenda:
Group brainstorm to determine race category, theme, and message. Begin ideation for graphics / posters.

Read below for complete synopsis
""
Determined:

Category: 24 hour urban race

Theme: Implied Binary Contrast (Day/Night, Good/Evil, Black/White, Light/Shadow, etc etc etc) building from the fact that the race will be half happy daytime racing, half gruesome intense night craziness.

Title: FM.24.06 (or some minor variation)

Message: There will be no stated message, however all promotions will be developed to convey extreme constrasts/duality. Also, all promotions will imply that "everyone is invited" and the race will be "extremely intense". Mention "second anual" (we've done this before and this time it is way more intense)

Ideation for graphics / posters: Early "teaser" posters will be very vague / ambiguous. Half will be Black on Black with dark greys with an evil theme. Other half will be White, light light colors with theme of wholesome heavenly goodness. These posters will be designed to build excitement / interest in the upcoming race.

Ideas for promotion: 24 hr race myspace page, 24 hr race live journal, advert on velospace, paint a sign on krog tunnel, create FM2406 stencil, paint an entire light pole red.....

Miscelanious: Must chose new date for race SOON! (current date conflict with Festival of Speed Season finale)

Proposed new dates: Sept 9 or October 7 (please discuss all conflicts here!!!!!!!)

ckdake's picture

Oct 7 is 24 hours of

Oct 7 is 24 hours of adrenalin at Conyers which hopefully will be a ckdake+christopher+panda+kurt+others type of thing. (some people named may not have been discussed to about this yet..). There may be other people intending to do Conyers that would be interested in this race.

Also, keep in mind ideas for promotion, 24.fm.org would love to be a good home and having everything tie back to it for things (like date changes) would be a Good Idea.

What are the conflicts for

What are the conflicts for Sept 30/Oct 1 ?

snot rocket's picture

as yet collected:

portland marathon
world vegetarian day

nothing yet posted on upcoming.org (anywhere in GA)

ckdake's picture

Its the week before 24 of

Its the week before 24 of adrenalin. A 24 hour race two weekends in a row can be a bit rough..

24 hr race on LJ?

that's just sad

chad's picture

Don't be ghey. No FM24 on

Don't be ghey.
No FM24 on LJ.

v1ct0r's picture

24HR06 on LJ?

current mood... tired.

X-topher's picture

September 23-24

What are the conflicts for September 23-24?

roger3b's picture

Festival of Speed at Dick Lane is on Sept. 23/24 Weekend

I proposed at the theme/branding/graphics meeting for a date change to either the weekend before or after, I can do both.

FYI- GT home football games are on Sept. 9th & 16th and Oct. 7th, all Saturdays

Therefore I slightly prefer Sept. 30th over the 16th. Let's knock out Oct 7 b/c of conyers 24 hour race, which leaves us Sept. 9,16,30? What's everyone thinking? Engage!

durkie's picture

i, and possibly a teammate,

i, and possibly a teammate, will have a competition on the 16th, and i'd like not to miss it or the 24h race.

roger3b's picture

knock out the 16th

leaves us with Sept. 9th or the 30th

I plea thee to pick one!

durkie's picture

9th then?

doesn't seem like there are conflicts...except that it's somewhat close to back to school. but the 30th is a week before the other 24hour race.

austinisnorobot's picture

lets do the 30th.

its closer to last years date and the equinox, and also, like 100 people, including myself, have birthdays just before/after the weekend of the 3th.

snot rocket's picture

yeah

is two 24hr races in two weekends really a big deal? thats like 7 whole days of sleep!

ckdake's picture

one can deal. Any objections

one can deal. Any objections to the 30th? This needs to be decided _now_

roger3b's picture

we can possibly discuss this tonight over corn & chicken

...at my place, if no one objects to this means of changing the date of the race????

whipplestache's picture

ad idea

http://www.thecoolhunter.net/ads/PERSONAL-STAMP-AD/

this would be a good idea to advertise the race... getting a stamp made would be very cheap and easy and it would give lots of exposure